Why I Switched From Copywriting To UX Writing (And Why You Should Too)

Perhaps the easiest way of comparing copywriting and UX writing is this:

Copywriting helps the business. UX writing helps the customers.

Microcopy That Sells Cars | Interview with Don Seidenberg of CarNext.com

And there’s no doubt about it that CarNext.com slick user experience contributes greatly to their high conversion rate with selling used cars.
Recently, I had the chance to speak with Don Seidenberg, the first UX writer at CarNext.com.