The ultimate UX portfolio resource: 70 best practice examples

Cortex Copywriter

UX Writing Hub has shared Nathan Mudaliar’s portfolio several times in our social networks, and we’ll probably do it again. Click on Switch experience at the top to display the page in five different writing styles. Mind = blown.

Get Coleman

One of the simplest yet most effective portfolio websites I have ever seen for a user experience writer—and probably the single most creative. Move the “hard sell” slider for a demonstration of what great writers can accomplish to help companies meet their business goals. Serious lolz by the end.

Marina Posniak, a UX writer at Spotify, has a clean, stylish and simple portfolio – just like UX writing should be 🙂

Andrew Schmidt is a Lead Content Designer at Slack. His portfolio starts with a few explanations of how he goes about creating effective microcopy. What better way to show the world that you know what you’re doing?

Darci Groves is a writer and UX leader who want to make sure that “people feel the human element beneath the pixels”. Be sure to check out her iTunes case studies, which cover interesting projects like introducing automatic downloads and removing unwanted U2 albums.

Rebecca Cha is a creative and a strategist who strives to make everyone’s job easier and to push the boundaries of what her design team can accomplish. Her portfolio is a beautiful blend of minimalist design with a touch on movement and interactivity. Check out her work with Southwest Airlines, Chipotle, and others.

Cool stuff from recent UX Writing Academy grad Sarah Kessler. Check out the great work she and her classmates did at Localize.city, along with some other nice case studies.

Aviva Pinchas is a digital strategist and storyteller who specializes in optimizing customer experiences. She offers services ranging from strategy through execution and measurement.

Meet Val Klump; more than just a badass name, Val has some serious UX writing skills and knows how to show them off.

Veronica Camara makes good use of case studies and info about user research, data analysis, and content strategy on her portfolio, showing how she goes about making interfaces “more usable, useful, and kind”.

A brilliant content strategy portfolio by Emily Capps. Check out how she presents the results and analytics of her work on the InterContinental Hotel – this is exactly what you need to do to evangelize UX writing.

Impressive work by Shopify UX Manager Owen, including some great case studies as a UX writer for companies such as Stripe and IKEA.

Joleen Lee crafts clear, thoughtful, and relatable UX copy by working closely with UX researchers, designers, product managers, engineers, marketing teams, and users. Don’t miss the brilliant GrabFood case study, which shows the process of implementing a new feature and the changes and insights she made along the way.

Content designer and researcher Lizzie Kost has lots of fun stuff to explore on her site, including work she did as part of the UX Writing Academy program.

It’s great that so many writers are looking into conversational experiences these days, and Hannah Krakauer is definitely one of them. She transforms ideas into compelling stories, brands, and experiences. Tip: Check out her cooking app voice interface design case study.

Jennifer Baranoff represents that oft-overlooked, but oh-so-critical role in UX: the UX researcher. Her portfolio is crisp and clear—just like how research findings should be presented.

Marie Pier-Rochon creates top content in the UX writing space. Her work is a great example of how quality content can help attract clients to your portfolio. Check out her blog and case studies!

Orlee Gillis shows that it is perfectly possible to publish a sleek portfolio as a Medium page. Of course there’s nothing wrong with common tools such as Squarespace, but it’s great to know that you can create something effective with a simple and free blogging platform.

Diana has a portfolio with lots of personality and a detailed case study of her time as a Product Content Strategy intern at Shopify.

Gari Cruze is a brilliant copywriter who has worked with companies such as Slack and NPR. His blog includes several wonderfully crafted case studies that we all can learn from.

UX Writing Academy grad Diego Cagara is now a content designer at Facebook. Check out his UX writing case studies, especially the one for the digital technology addiction app Reboot & Recover.

Andrea is a seasoned UX writer and content strategist with a love of design thinking and user experience. Her portfolio contains both case studies and lots of samples of her work.

Friendly vibes at content designer and UX Writing Academy graduate Christian De Pape’s portfolio, plus lots of clearly structured case studies that include his work for LinkedIn.

Get inspired by Shilpi Khanna Dewan, Conversation Designer and Creative Director who has created content for major tech companies and tv networks such as Google, Apple, Newscorp (Disney), Sony Pictures, and Zee TV for 20+ years.

How many UX writing portfolios have great humble brags and a Dolly Parton quote? Janna (not Jenna) Lawson’s does! Check out her writing-focused collection of work.

Great example of a well-organized and navigable portfolio from Alexandra, a UX writer and data-driven content strategist for corporate communications.

Suzanne Richards has some nice UX writing examples in her portfolio. Pair that with a clear design and easy navigation and you get a winning portfolio.

Sweet writing chops based on +10 years of experience. Her “30 days of 404 pages” project is a cool idea for everyone who wants to break into the field.

Dan Adams’ portfolio just draws you in. Maybe it’s because of Usain Bolt with a ginger goatee used in his case study for Virgin Media? Check out the rest of the case studies for Barclays, Skycsanner and Vodafone too!

Content designer, information architect, writer and musician Tyler helps innovative companies solve problems through user-centered design.

Josiah is a UX writer with a strong sense of design thinking and an interest in social good. Great portfolio in both design and content.

UX writer and cat enthusiast Lisa Collins’ impressive body of work includes stints at Apple, Google, and more.

UX Writing Academy alumna with a background as a college admissions consultant and editor/translator. Check out the impressive list of UX projects she’s been involved in since she discovered UX writing!

Say olá to Catarina Abreu: curious mind and dreamy UX Writer from Portugal. Love the use of notion.so for a simple, clear layout with some great UX writing and copywriting examples.

Alyssa Wanger shows that UX writing is “pretty dang important” in her portfolio, which includes lots of practical examples of her work.

Meet Laura Cunha, a multipotentialite with 6 years of experience in writing, customer experience, and design. Her blog includes both UX exercises and case studies.

Here’s a content designer and writer who focuses on inclusive, user-centered design. Check out some great articles in his minimalist portfolio.

Serena Giust is a UX writer and team leader at Booking.com. She doesn’t just have a top portfolio herself, she’ll help you make one too! Check out her site the free portfolio guide.

Lots of interesting projects from content strategist and UX writer Paul Vogel. Currently the Content Strategy Director of Droga5, he’s also been recognized as one of the 100 most innovative people in media.

Seattle-based Nikki St-Cyr has more than just a cool last name (pronounced SAYNT SEER) – her well-rounded portfolio sure showcases her design and writing skills.

Multi-talented Orchid Chen has a stellar portfolio/website — design, layout, content, pricing … it all just flows.

Chelsey Stiefel is a Content Strategist with a background in creative storytelling. Once upon a time, while hunting for the perfect pun for a headline, she stumbled on UX and never looked back.

Liz Wells’ portfolio is both aesthetically pleasing and functional—a classic example of a great UX portfolio. Her design makes it easy to understand what she does and how her talents influence the products she’s a part of.

Anton Sten has spent 20 years helping companies such as Spotify, Volvo and IKEA “connect with their customers in meaningful ways”. His comprehensive portfolio and case studies prove that he knows what he’s talking about!

Great case studies by Ismael Barry from his experience in different companies, including Airbnb.

When it comes to gamified design portfolios, Bruno Simon’s is second to none. Check it out on desktop!

Designer Mike W. Curtis is another UXer whose portfolio lives on Medium. Case studies, articles … it’s all right there. Easy to read, and easy to create!

Adi Holehonnur is a software engineer turned digital experience designer who treats pixels with care. Check out how he organizes his case studies. Good stuff.

Keep it simple: tell, don’t sell. Nuno Coelho Santos shows how to write a UX case study like a pro.

Abdus Salam is an engineer by qualification but a designer and writer by choice. Currently you’ll find him at Facebook, but his portfolio is full of interesting case studies from the TV industry.

Kevin Chang’s portfolio makes use of some sweet storytelling. Check out the section How can I help too – and how good is the microcopy under the CTA that shows he is available for new projects?

Web stuff maker Isaac chose to host his portfolio on notion.so, which is a good move for many reasons: Free hosting and templates that allow a clear structure—which is what portfolios are all about!

Google designer with a stylish and informative portfolio. Check out his case studies from Amazon and Uber!

Exceptional UX writing portfolios cover all the bases: great design, a seamless UI and an informative case study. Zara Drei does just that!

Daniel Autry is a product designer, developer, and researcher who is fascinated by the social product space. He’s currently designing new reading experiences for The Washington Post. Head over to his portfolio for several case studies about his work for projects related to mental health.

Moritz Oesterlau is a product/UX Designer and tutor at the Career Foundry. His portfolio is so cool that Ran Segall of Flux created a video review of it!

Michael Evensen’s site is a singular, in-depth case study about building SoundCloud’s mobile app—and it’s chock-full of insights. Looking good, too!

Jason Yuan, known for his Apple music case study, is also the cofounder of MakeSpace, a new way to be together online. Inspiring stuff!

Gabriel Valdivia designs software, writes about design, and plays music. His portfolio is full of essays definitely worth checking out.

Sleek, minimalist portfolios are the best. Instead of cluttering things up with unnecessary information, why not just give people a simple, clear introduction? David Lim’s portfolio does just that!

The proud founder of uxlibrary.org also has a fab portfolio. Currently a product designer at Pathrise, a YC startup empowering job-seekers in tech, you’ll also find examples from Google, Uber and other companies on his site.

So-Hee Woo is Head of XR Design at Encore Music Technologies. She works across platforms and mediums to experiment with the balance between the physical and digital world, which is super exciting. Her portfolio is available upon request.

Hiroo Aoyama, currently a designer at Facebook, has a great case study on how to make Playstation more social. He also offers 30 minutes free UX consulting sessions for small businesses—smart initiative to get in touch with potential clients!

Julia Kulbaczewska is a digital experience creator and multimedia design student. It’s so inspiring with people who know how to write, design, and code!

Toby Trachtman is a UX designer with a background in theater and a passion for human-centered design. Love to see how people of various backgrounds bring different approaches to UX.

Sydney-based Gloria Lo designs, writes, sings, and paints. Check out her stylish portfolio with three killer case studies.