Welcome to our monthly microcopy round-up where we bring you microcopy highlights shared by UX writing community members. We’re featuring the good, the bad, and the funny.
Thanks to everyone who contributes to the Facebook group and helps strengthen the UX writing community. OK, on to the examples!
The good
Let’s kick things off with a great example from Wealthfront, who put a new spin on a boring old security message.
Posted by Darya Gorlova — Join the discussion
Hinge is the dating app that’s meant to be deleted, and their copy is always on-brand. Check out that slogan!
Posted by Monica Sabella — Join the discussion
Here’s a nice empty state for an empty Outlook inbox, which is apparently something that exists. Hat tip to your magnificence if your inbox has ever been in this pristine state.
Posted by Andrea Zeluck — Join the discussion
This food delivery app is helping reduce plastic waste by making it easy for customers to not have utensils included.
Posted by Jenna McGill — Join the discussion
The bad
There are a lot of “oopsies,” “whoopsies,” and “WTF-sies” in the fail department this month. We’ll start with the worst of the bunch.
Posted by Dashiell Stanford — Join the discussion
This one’s not nearly as bad, but it’s still not working for most people involved in the discussion. Also, the non-contracted ‘could not’ and ‘you are’ are startlingly awkward to me.
Posted by Marcelle Santos — Join the discussion
OK LinkedIn, here’s the thing. Most of us don’t want to have to solve a word puzzle to figure out what you’re trying to say. Cool?
Posted by Dashiell Stanford — Join the conversation
Here’s another “at least you tried.”
Posted by Avi Cohen — Join the discussion
The funny
COVID-19 sucks. But “thank you” to all the writers out there who are helping us cope and make the best of a terrible situation. This month, it’s all off-site fun and funny microcopy examples.
I’m gonna resist the urge to make some sort of “whale of a good time” joke here.
Posted by Linda Gwilym — Join the discussion
More clever COVID copy.
Posted by Dashiell Stanford — Join the discussion
Finalmente, un poco de Español. The copy says: “To take number, press No.” ¡Claro que sí!
Posted by Macarena Paz Fuentes — Join the discussion
Your call
This example with explanatory texts next to form fields generated some interesting insights. What’s your take?
Posted by Ankita Kulkarni — Join the discussion
That about wraps it up for this month. Check back in early October for the next microcopy round-up. In the meantime, be sure to sign up to our newsletter for weekly microcopy examples, top UX writing articles, and much more.