🎙️Zara Fishkin is a master of writing for digital healthcare products with a skill set that spans internationalization, accessibility, copywriting, research, design, process development, terminology, having an opinion about Oxford commas, and making non-exhaustive lists.
Check out this episode of Writers in Tech to learn about:
How to write a healthier product
How Facebook localizes their platform
The challenges of making health care accessible to people
The challenges UX writers face after being acquired
🐭If your sign-up flow is full of friction, it’s going to hurt your bottom line. See how Jeff Shibasaki transformed Disney+’s sign-up flow to be more benefit-driven and helpful at each step.
💰 What’s the true cost of poor design and writing? It’s a question that gets thrown around a lot. For Citi, it turns out to be about half a billion dollars! Yep, that’s right — lousy, sloppy UX design/writing was the main culprit in this case.
(NOTE: This is a finance article
with lots of fancy-schmancy-financy words. But scroll down a bit and you’ll get to the UX nightmare.)
✍️ Hard to believe, but we’re about to launch the 8th cohort of our UX Writing Academy training program. This online course gets started on March 1st, and there are still some spaces left.
🎨 Chelsey Stiefel is a Content Strategist with a background in creative storytelling. Once upon a time, while hunting for the perfect pun for a headline, she got into UX and never looked back.
📤 Thanks for being a loyal reader. If you like our newsletter, share it with all the UXers and product people you know. Help us spread the word about the value of UX writing.
