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Have a look at this transactional email by Headspace. Notice how they put an emoji in the headline? A great way to increase the open rate.
Then, look at how the copy is always consistent with their brand voice, which is great.
Most of the meditations I’ve done lately on headspace have focused on being kind and compassionate, so I get the feeling that this is a highly
customized message.
Next, we’ve got some gamification that makes me feel proud about using their product and a clear CTA that brings me back to the app.
Even if
it doesn’t happen right away, this email greatly increases the chances that I open the app at some point today.
Finally, some extra testimonials for a bit of credibility.
Pretty awesome
and effective email that’s full of fantastic copy! If you’ve got an example of another brilliant transactional email, send it my way or share it in on our Facebook group.
Many people use Squarespace or WordPress for their portfolio—both fine choices. But long-time community member Orlee Gillispublished her portfolio as a Medium page.
SMART MOVE.
Why? Because using this medium (pun very intended) to hack your portfolio shows creativity and presents that information clearly. Oh, and it’s also quick and free—brilliant!
Next week, I’ll be doing a workshop in Estonia about closing the gap between writers and designers and you can get in for FREE (€280 value). We're going to redesign and rewrite a website for a nonprofit organization. FUN!
