Episode Summary
Ahava Leibtag is the founder of Aha Media, author of The Digital Crown: Winning at Content on the Web, and an Innovative Individual in the Healthcare Internet Hall of Fame.
With 20+ years of writing and content, she has learned to use strategy to connect the dots that lead to a better user experience. A great UX professional, she says, finds a UX angle in everything they do, whatever their job title.
Tune in for insights about:
- Ahava’s secret content sauce: The triangle of decision making
- How to work with data-driven content
- Why it’s smart to learn as much as we can about the field, and how to do that
- What UX pros can learn from content marketing — and from Top Gun!
Useful links
Try our free UX writing course
Connect with Ahava on LinkedIn
Check out her book The Digital Crown
Aha Media healthcare content marketing
A few of Ahava’s recommended resources:
Search Engine Land
Google Trends
Ahrefs free keyword generator
Moz
