Inclusive writing for Africa’s largest banking app | Interview with award-winning marketing professional Dave Glazier

Episode Summary

Dave Glazier is the UX writing lead at Nedbank, one of Africa’s largest banks.

Recently, I spoke to him about writing microcopy for a large and diverse emerging-market audience.

In this episode, we cover:

• Creating a content style guide and working with designers
• Why and how you should listen to your customers
• Crafting the voice and tone for a banking experience
• Inclusive writing and writing for 12 different languages
• Using Google Trends to find inspiration and improve your writing

Episode Notes