I recently spoke with Erin O’Loughlin and Annalise Nurme about creating a UX Writing culture in a product team of the language education platform Babbel.
More companies are beginning to understand that they must hire writers; Erin and Annalise are the first official UX writers at Babbel.
We talked about the challenges of creating a UX writing culture in a company that’s never had product writers.
Topics covers:
- Presenting the concept of UX Writing to your team
- Creating a content style guide and establishing new conventions
- Building test groups for your product
- Working with designers
