answer the following two questions understanding consumer behavior – writinghub.net

answer the following two questions understanding consumer behavior – writinghub.net

Please visit this link and read the article carefully. Then answer the following two questions in a brief and concise (~one page) essay:

  1. Why does P&G feel that keeping in touch with consumers’ lives is of paramount importance?
  2. How do they use brand management to facilitate this?

Writing Hub