HCS 490 Week 3 Assignment



Demographic Paper

Strategic_Marketing_for_Health_Care_Organizations_Ch13 (1).pdf

Strategic_Marketing_for_Health_Care_Organizations_Ch14 (1).pdf

21457023 (1).pdf


Resource: Demographic Paper grading criteria located on the student website

You have been designated by the senior management team at a community hospital to write a summary on the effects of changes in population demographics on the needs and services for a selected population.

Identify the population on which your case study will focus, such as the aging population, patients with a particular chronic disease, children, patients with AIDS, patients requiring long-term care, or emergency management.

Write a 1,050- to 1,400-word paper about the demographic you selected. Include the following in your paper:

·  Identify the targeted population.

·  Gather data about the population demographics.

·  Describe the general impact that changing demographics may have on the health care market.

·  Why and how will changes in the demographics of this population affect health care?

·  Identify two key health care-related challenges to this population, such as increases in health care costs, increases in prescription drug costs, or the need for in-home medical care.

·  Describe how a chronic disease wellness program may affect the costs for this demographic.

·  What do the demographics tell you about the marketing needs or services needed for this population?

·  How can the individual patient, the community, and society as a whole address these challenges?

Include a minimum of three peer-reviewed references, not including the textbook.

Format your paper consistent with APA guidelines.