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4-2 SHORT PAPER: LOGOS AND SLOGANS

You created a mind map for a brand you use (NIKE). Based on that mind map, create a logo and a slogan for the product. This will probably look very different from the current brand logo and slogan. This slogan and logo should promote the ideas, feelings, and descriptions of importance that you identified in Module Three. Use the resources below to help you do this:

Go to LogoMaker by HPLink: https://www.logomaker.com to design a logo for the brand. Follow the instructions by choosing an industry, and then choose symbol, letter, or abstract. Add the brand name. See what you can do.

Visit the interesting Ad SlogansLink http://www.lewissilkin.com/CMI/Services/Brands-and-Intellectual-Property/AdSlogans website. Though it has not been kept up-to-date, if you explore the site you will find many white papers on branding, as well as slogans with rationales and examples of use. It is a European site, so some of the products may be unfamiliar, but many will be easily recognized. Use the content to prepare a slogan to accompany the logo you designed.

In a short paper, explain why you made the choices you did and how those choices support the brand’s positioning and message you want to communicate. Be sure to include both the logo and the slogan in the paper.


Guidelines for Submission: Short papers should use double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to a discipline-appropriate citation method. Page-length requirements: 3–4 pages.

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