Qualitative research is a form of inquiry that analyzes information conveyed through language and behavior in natural settings. It’s used to capture expressive information not conveyed in quantitative data about beliefs, values, feelings, and motivation that underlie behaviors. Qualitative methods derive from a variety of disciplines and traditions ( Lincoln, 1995) . Some qualitative approaches use technical methods to determine the significance of findings, while others rely on researchers thoughtful reflection ( Morgan, 2000) . Whole quantitative and qualitative research approaches each have their strengths and weaknesses, they can be extremely effective in combination with one another. We can use qualitative research to identify the factors that affect the areas under investigation, then use that information to device quantitative research that assesses how these factors would affect user preferences. To continue our earlier example regarding display preference : if qualitative research had identified display type such as gangs in slums the researchers could have used that information to construct quantitative research that would let them determine how these variables might affect user preferences. At the same time, we can build trends that we have identified through quantitative research into qualitative data collection methods and, thus verify the trends.
Respond to the bold paragraph ABOVE by using one of the option below… in APA format with At least one reference…..
· Ask a probing question.
· Share an insight from having read your colleague’s posting.
· Offer and support an opinion.
· Validate an idea with your own experience.
· Make a suggestion.
· Expand on your colleague’s posting.